Sasan fashion
Email :        Call Us : +97143918347 | +971509446155 | +971553085308


We take pleasure in introducing ourselves as a Brand, established in the year 2004. Since then SASAN has grown steadily and consistently. The company focuses on intimate clothing for women. SASAN is one of the leading suppliers of lingerie, airebra, slim n lift, shapewares, leggings, vests, sports bra and slips across the middle east.

SASAN is a complete lingerie and apparel solution. We are based in Dubai, UAE. We are more than happy to introduce ourselves in the gulf region, currently we ship our products within UAE only. SASAN is our registered brand and has been found and built on the concept of identifying rightful opportunities of the demand around the gulf region. We assure you the best of quality with our wide range of products catering to all your needs.The Company also focuses on wide range of apparel for ladies. SASAN continues to expand its horizon by creating long – lasting business relationships with various global manufactures.

CEO:  Yogeeta Jaswani



According to Yogeeta “Being a retailer at heart” I had to do something of my own, it had to be something dealing with the end consumer. When I was consulting a global lingerie supplier, I realized that lingerie as a category in Middle East is unreserved. There is unavailability of sizes, social discomfort and a poor market penetration. Retailers stock only the fast moving sizes; tail ends of the sizes are under served. There is so much of a social discomfort that lingerie shopping gets down to a 5 min hurried chore. That is when we conceptualized the need for an online retail lingerie store where women can shop right from their homes, browse through styles, order for the right size and get their orders delivered at their door step without any embarrassment. SASAN is born as a brand to provide the right inner ware solutions across the Middle East.  


We feature over 200 styles for the following products

  • Lingerie
  • Airebra
  • Slim n lift
  • Shapewares
  • Leggings
  • Vests
  • Sports bra
  • Slips

SASAN offers various kinds of apparels for ladies and kids. We also deal in complete intimate solution for ladies.


The world’s most Comfortable lingerie starts with the best materials. Each component is chosen for its specific stretch qualities, softness and fit. we have our in-house brands that provide us high quality intimate clothing for women.


SASAN has become increasingly popular among all women in Middle East. Every woman is special, their need is different and we at SASAN try to fulfill their needs.  SASAN is providing better products that is why they feel more confortable and trust the growth of this brand.

This website is owned and managed by Shalila Trading FZCO.