SASAN is a complete lingerie and apparel solution. Based in Dubai, the company focuses on women’s clothing ranging from everyday wear to intimate garments. SASAN is one of the leading suppliers of lingerie, airebra, slim-n-lift, shapewear, leggings, vests, bras, slips and other intimate articles across the Middle-East.
The founders of the company, Ramesh and Govind Jaswani like sculptors, had a unique sense of style. With a strong mindset to revolutionize the ladies’ lingerie & fashion industry, the two brothers embarked on their journey to embrace comfort, practicality and design uniqueness through the Sasan brand. Since its establishment in 2004, Sasan has grown rapidly, and has made its mark in the Middle-Eastern Market.
At Sasan, we focus on two philosophies; quality oriented production (no compromise, neither in the textile used nor in the production techniques) and customer oriented work (create products highlighting the fashion, grace, and love for the human female form).
Sasan aspires to be the leading supplier of women’s fashion-forward clothing dedicated to delighting customers across the UAE through style and comfort
Our mission is to make the best quality products widely accessible across the region. Every woman deserves the best. Every woman deserves Sasan.
Our pursuit of excellence to the everchanging needs of the marketplace never ends, through regular improvements of processes, products, services and through our support of our stakeholders.
We encourage our teams to deliver delight by responding and acting on the needs of our customers and other stakeholders through promoting a strong and successful business relationship
We value creativity in every aspect of the business, and most importantly in ways to solve problems and overcome challenges. We strongly feel creativity is the spark that delivers the “WOW!” factor to our customers about Sasan, its products and services.
We believe in the ethos “Together we can do greater things”. We respect and show appreciation to each other with the goal to to serve the finest combination of quality products and services to our customers..
We offer wide range of products to choose from including lingeries, bodyshapers, leggings, airbras, sports wear, etc. You name it, we have it!
We listen to, and consider customer feedback of as our utmost priority. Without you, there is no Sasan
We place emphasis on shape, fitting, comfort and health from concept to final production.
All of our products are made with the best industry practices and raw materials to deliver topnotch, finished products to you.
SASAN has grown increasingly popular among women in the Middle East. Every woman is special, their needs unique, and we at SASAN work to meet these needs. Through the SASAN brand, we work to create something special in every product, which is why we go the extra mile for every stage of the manufacturing process.
Along with making quality products accessible to our customers, we offer a variety of products to choose from depending on the demands of the market. Under each category is a wide selection of trendy comfort apparel in various sizes and colors catering to your style and convenience.
Our main product categories are listed below: